How To Get Web Traffic: The “Thank You” Method For Driving Targeted Prospects To Your Offer With Credit Cards In Hand

Once you’ve got the conversion puzzle figured out for your business… when your targetted traffic sources produce paying customers on a semi-consistent basis, it’s all about diversifying those traffic sources.

At one time in my eLife… for one of my businesses… I relied on 1 traffic source for 80% of my traffic. You guessed it… Google.

When that traffic started to dry up, I had to get creative and build out additional traffic sources for that business to survive.

Since then, I’ve build out lots of new streams of profitable traffic.  That business is more profitable now than ever… and I sleep better at night knowing if one traffic source goes down, I’ve still got a dozen others sending good traffic to my sites.

One of the best traffic sources has been the “thank you” method.

It doesn’t send a lot of traffic, I’ll be honest.  But the traffic that does come in is HIGHLY qualified. In fact, the visitors  already have their credit cards out, ready to buy.

Here’s what to do:

STEP 1: Make a list of your most successful competitors. Include both their emails addresses and phone numbers.

STEP 2: Buy each of their products.  I’m serious, and you’ll see why.

STEP 3: Call each one of them on the phone, one by one.  Just go down the list.  When talking to each of them, come at them from an angle of excitement about their product and offer. Tell them that you actually bought it, and you think it’s great.  OF course don’t lie, if it’s not a good product, don’t bother with them…they probably won’t be in business very long anyway.

STEP 4: Tell them you think your customers would love the product too because it’s complimentary to what you offer.  Offer to feature it on your “thank you page”…to your existing customers, as an affiliate of the product. In exchange, ask if you can send them one of your products for free so they can look it over and possibly offer it on their thank you pages as well.  Most of them will say “yes”…why wouldn’t they?  You’re already bought their product… you’re offering to help them…and your sending them your product for free.

You’re in a great position at this point.

STEP 5: Send them your product along with an email that contains the exact text and link they’ll use on their thank you page. Do it all for them, so all they have to do is copy ‘n’ paste it onto their thank you page.  Don’t make it too long or salesy.  Look at the way Amazon does it. The copy, “People who bought this also bought X.”  The “X” is your product, and you’ll have a picture of it as well.

STEP 6: Use this copy to feature your competitors product on your thank you page, and as soon as it’s done, send them an email to show them.  Close with the line, “I’m so glad we’ve decided to work together…our products really fit well together and serve our marketplace. Looking forward to exposing your customers to my product as well. Let me know.”

STEP 7: Follow up once every few days or week with an email and/or phone call.  Don’t be pushy, but subtly remind them that you’ve done a lot for them.  You’ve purchased their product… you’ve put their offer on YOUR thank you page… and you’ve send them your product for free.

A powerful psychology is at work here, and it’s just a matter of time. Not all of them will do this, just move on to the next.

Setup as many relationships like this as you can for more long term streams of profitable traffic.

Partner with competitors to generate website traffic. Who say's they're bad? :)

Partner with competitors to generate website traffic. Who say's they're bad? 🙂

That’s it for now…until next time…

Eat up, and profit.

Chef Dan “the eMarketing Man”

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Pay Per Click Campaign Management: Dig, Prune, and Plant Your Way To PPC Profits

One of the key things I’ve done over the years in all of my PPC accounts (especially Google) is something I call the “dig, prune, and plant” method.

Yes, I just came up with that off the top of my head, but as you’ll see in a moment it applies.

This should be something you do at least once a week. Also, before doing it, you need to have a “mature” PPC account with lots of activity over a period of time.  Never “dig, prune, and plant” too early!

Here’s what you’ll do:

Dig: Sort your campaigns by cost in descending order. The campaigns you spend most on will be at the top.

Click the first one.

Next, sort your ad groups by cost in descending order.

Click the first one.

All done…you’ve successfully “dug in” to one of the single most important ad groups in your campaign.


Prune: Sort your keywords by cost in descending order. For the top 5% or 10% of them, go down and look at cost, and compare that to conversions.

Prune keywords and ads that aren't working. Stop the waste in your PPC campaigns!

Prune keywords and ads that aren't working. Stop the waste in your PPC campaigns!

If you’re not tracking conversions, you’re out of luck here.  You MUST track conversions at the keyword level… just use Google Analytics for this.  It works great…and it’s free.

Do you see any of your top keywords in this group that you’re spending too much on? Any that you’re losing money on?  If so, either pause the keyword or drop the bid. Shut off the money leak.

Now you’ll wnat to do this to the ads in that ad group.  Don’t have multiple ads?  Always have at least 2 ads in the ad group being tested against one another.

If you’ve got a clear loser, prune it off…pause it.  Let the winner run free.



Look for keywords in this top 5-10% that are doing well, making a profit.  Do you think you can bump up the bid to make more profit per day on that keyword? Your cost will go up a bit, but you’ll get more clicks, and theoretically more sales per day or month.  The question is, will you make more profit?  Only 1 way to find out…bump the bid up and test.

You’ll also want to quickly visit your favorite keyword tool, plug your best keywords into it, and brainstorm some new, related keywords.  Make sure to use the thesaurus options, misspelling options, etc to get a bunch of closely related keywords.  “Plant” them into your adgroup and revisit them next week or month.

Then, you’ll want to quickly brainstorm and write a new ad to test against your current winners in the ad group.  Write an ad that is radically different. Use news headlines, quotes, and any different angle you can find to be interesting and get the click. Plug it into your ad group and let ‘er run and see what happens.

That’s it for this week…your simple blue print for managing your PPC accounts using my “Dig, Prune, and Plant” method.

For some simple website tweaks you can implement immediatly that are sure to put more profit in your pocket, dance on over to Get on the list, and you’ll get immediate access to 2 eGifts filled with profit producing nuggets.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

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Website Banner Advertising: 2 Sneaky Tricks For Creating Long Term Profitable Traffic Sources That Run On Autopilot

I took me about 7 years to learn this lesson for some strange reason…but now I’ve got it down to a science and I’m going to spoon feed it to you today.  Free.

This does NOT apply to search PPC traffic on keywords. But it applies to any “display” type advertising where your ad appears in the same spot to the same people over and over again.

This includes newsletter banners…facebook ads… banners on websites… Google Display advertising… and even “solo” emails to other lists related to your market.

In situations like this, you’ll be fighting “ad fatigue”. Very simply, the more people see the same ad over and over, the less likely they are going to be to click.  And when you click rate drops, you either begin paying more per click, or the traffic from that source stops all together. If it’s profitable traffic, this is something you DON’T want to happen.

Ad fatigue can kill your website banner advertising campaigns.

Ad fatigue can kill your website banner advertising campaigns.

It’s a real pain to manage this actively.  You could easily be in a situation where you’ve got to create new ads every week, or every DAY, just to keep the traffic flowing from these sources.

There are 2 ways to fight ad fatigue, and I use both of them in all of my display type campaigns.

First I either limit my daily budget and/or limit the frequency my ads are shown to a single visitor per day.  If there’s an option, set your ad frequency to “1/24”. This means the ad will be shown to a given individual only one time per 24 hour period. Also limit your daily budget to about HALF of what you spend per day now.

See how long your ads last, and slowly raise the spend each week or month to find a point where you’re making the most profit per day. (The real indicator of success.)

Second, write 10-15 ads and run them all in a rotation.  Weed out the underperformers.  Keep writing new ads and throwing them in the rotation until you have 8-10 proven ads that get the clicks.

Leave them ALL in the rotation.

If you do these 2 things you can create display campaigns that stand the test of time, and bring in profitable traffic month and month, year after year, with very little maintenance.

Quick bonus tip: use this same process when you find a profitable list to do solo emailings to. But instead of banner ads, you’ll be create 10-15 solo emails to rotate through.  Also, limit the amount of times you email to the list to once or twice a month. When results start to get close to break-even…take a month or 2 off, then hit the list again.

I’ve got campaigns that have been running like this for a year with no signs of slowing down…

That’s it for today…see ya tomorrow!

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by joeshlabotnik

Copywriting For The Web: Start Off With A Big, Big Bang! (HO Internet Marketing Hors D’oeuvre #115)

The Hors D’oeuvre for today applies to all sales copy…offline or online. If you’re selling something on your website, it’s even more important to dig deep into this simple concept, and knock it out of the park.

I’m talking about gaining a visitor’s full, undivided attention from the first sentence.

Remember the famous line from Jerry Maguire… “You had me at hello.”

That’s what you gotta have on the web. People have their email clients up, their instant messaging quivering in their task bars, and a thousand other distractions that could whisk them away any second.

But if you grab ’em… make it almost impossible for them to STOP reading, your sales conversion will soar.

Start off with a bang! No need to shout at them, or scream…this will accomplish the opposite goal in most cases.

No matter how long you’ve been running your business, you can ALWAYS improve your first paragraphs.  Depending on how radically you chance things, you may need to change your headline and body copy as well… but that’s fine, as long as you TEST your new angle against your current copy.

Here’s what I do.

I get a big blank notepad and a pen.  I walk down to the local coffee join.  Gets my blood flowing…and my mind sharp.

I sit down with the coffee, and I begin to think about the product or service I’m offering. And I begin to write from the initial thoughts in my brain, directly onto the paper…without editing.

I write a list of “opening ideas” for the first paragraph or 2.  Part of the “hook”.

First, I think about each of the biggest benefits of my product, and how my market responds emotionally to each. I list out unique “opening ideas” for each…just one sentence apiece…not even a complete sentence sometimes.  Just the idea.

Next, I think about everything I’ve gone through in my life, both past and present, and how it relates to what I’m offering. My emotional connection to the product or my business. Again, I just continue to write opening ideas as they come.

Next, I think about how the product was created. What’s the story? Who created it? What’s his or her story? I continue to write each idea as it comes…

Next, if it’s an informational product, I go through it in detail, and I look for fascinating facts related to the end goals of it’s use.

If it’s a physical product, I research how it is manufactured…how was it discovered… how is it made..

In the end, I usually have at least 2 or 3 pages of opening ideas for my landing pages.

I let it all gel in my brain overnight.

Then, first thing the next morning, I think as deeply as possible about each of the ideas. I let my mind run with it, when possible…and I expend on each like a madman.

I let my gut take over as well.  If I get to one, and nothing comes…and it really doesn’t seem all that compelling or fascinating, I just cross it off.

This should narrow it down to the best 3 or 5 ideas. And most of the writing and idea work has been done.

Copy your existing landing page to a new page…plug in one of your new hooks…tweak the headline and body copy around it, so it ties in perfectly… and setup a split test.

If you’ve done this right, your new copy is probably going to win.  It has for me…EVERY SINGLE TIME I’ve done this.  And I’ve done it a lot.  All at the coffee shop.

So what are you waiting for?  This translates into a pay raise…and you don’t have to be a copywriting master to do this well…because you’re using your own experiences and thoughts as they related to what you sell.

For a bunch of simpler, easier to implement website tweaks you can make to instantly increase your sales conversions, head over to Why not give yourself a pay raise today?

I’ll be back tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Planning An Email Auto Responder “Tunnel Of Persuasion” Follow Up Sequence (HO Internet Marketing Hors D’oeuvre #114)

Whenever I decide to start a new business (after lots of research about what market to go into…and exactly what my prospects want), I hyper focus on 3 things.

1. Building a “can’t say no” offer comprised of a product, bonuses, an upsell, and a higher priced backend product.

2. Creating a compelling sales pitch, and delivering it on a landing page.

3. Planning and composing a “tunnel of persuasion” auto responder follow up sequence.

I spend weeks and/or months on each one of these, and today I’m going to talk about the 3rd (and possibly most important part) of the “big 3”.

Your follow up sequence.

I’m going to give you some ideas for planning it…and what your final auto responder sequence should look like.

Create a "tunnel of persuasion" auto responder sequence for your prospects to go through.

Create a "tunnel of persuasion" auto responder sequence for your prospects to go through.

The first thing you want to do is go through your entire sales pitch, and begin to “outline” your follow up sequence based on the main benefits of your offer.

Just read through your pitch and any major benefit in there, create an “item” for this in your follow up outline.

Next, go through each objection you handle in your pitch, and create an item for these in your outline.

Then you want to identify any stories in your pitch, in your life, or in the lives of your customers, prospects, friends or family members that are: #1 interesting… and #2 that you can “twist” into a soft sale of your product. At least 1 or 2 of these should be case studies by your existing customers you can weave into a story.

Create an item for each of these in your outline.

Next, brainstorm multiple helpful, valuable tips you can deliver to people who sign up to your list…each of these related to what you sell. You won’t be “selling” much in these particular items… instead you’ll be focused on building your credibility by really helping others.  Create an item for each of these.

Now you’ve got this bird’s-eye view of what your initial autoresponder sequence will look like.  Of course, you’ll continue to build it up and out over time…but initially you should start with at least 15-20 messages spread out over 45-60 days or so.

Time to flesh each of the items on your outline a bit more, and then write the emails…

For each item, you’ll want to create “sub points”.

First, you need to decide the “medium” of your message. Will it be a plain ol’ text email?  Or an email leading to a video?  Or audio of some sort, like an audio postcard? You want to vary these 3 “mediums” where it makes sense to do so.

Next, based on the email topic that you’re breaking down, think of a compelling way to present it. It could be delivered in a story… a straight “benefit” email… you could tie it to a specific celebrity… or an evergreen newsworthy item.

Get creative here.  Each email should hit a different chord…deliver and sell in a different way, from a different angle.

Spend time on this outline.  When you’re done…the emails will almost write themselves.

This takes work and time..but you’ve only gotta do it once…then just keep building onto this “tunnel of persuasion” for the life of your business.

Oh, and before I go…if you want a few quick and easy things you can “tweak” on your website right now to increase sales conversion, go over to to grab ’em now.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by Thejaswi

2 Paid Advertising Tricks For Creating Multiple Long Term Streams Of Profitable Website Traffic

There are 2 things I can count on to guide me into the “promise land” when it comes to paid advertising.

The first is to drive all paid traffic to an opt-in page first. Of course, it’s not easy to do with when doing PPC through Google or MSN/Bing.  Do it if you can get away with it, but odds are you won’t get your opt-in landing page approved.

I’m really talking about your banner ad buys and other paid advertising efforts online. Quick hint here: if you do this right, you can get far more traffic than you can from Google Adwords, depending on your market of course.

Of all traffic sources, paid traffic is usually the fastest way to grow a business.

Of all traffic sources, paid traffic is usually the fastest way to grow a business.

Google is not the only game in town.

Anyway… when you drive your paid traffic to an opt-in, it does 2 things. It allows you to track the percentage of visitors who opt-in based on the traffic source.  You don’t have to wait for sales…and you can tell quickly if a new traffic source is going to work or not by watching your opt-in numbers.

The second thing sending paid traffic to an opt-in does, is it gives you a chance to sell multiple times to people who are highly qualified for your offer.

Make sure to build out a carefully crafted follow up sequence. Use different hooks and angles in each message.  Tell stories, bond… highlight your best case studies. If you do this follow up correctly, your opt-in page will “beat” sending traffic to a straight sales page first… hands down.

Ok, the second thing to make sure you do with your paid ad buys is to demand, and analyze, daily statistics reports from each of your vendors.

With some arm twisting, you can have full statistical reports mailed to you each day that include the number of impressions and clicks each of your ads got each day.

Keep a spreadsheet with all this information in it.  Always weed out the bad ads with a low CPC or backend conversion rate…and replace them with new ads containing new hooks, images, etc.

Once you have a good sent of 7-15 tested ads that are working well, all rotating, it will extend the life of your paid advertising campaigns… especially if your ads are appearing in newsletters every day or week.

If your results start to drop off, tone down the frequency to which you are displayed.

Just a few tips to have long-lasting profitable paid advertising streams of traffic.

That’s it for today, time to head to the doc!

While I’m getting checked out, don’t forget to go over to and download 2 special eGifts head chef Jimmy and I have prepared for you.  You’ve never seen anything else like these online, I promise…and you can plug ‘n’ profit from them immediately.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by Elsie esq.

PPC Keyword Research Nitty Gritty: Gather, Group, And Comb (HO Internet Marketing Hors D’oeuvre #112)

If you get an idea to implement in your business, and it seems like it will be “hard”… DO IT ANYWAY — especially if you believe it will get profitable results. The more “hard to do” profitable ideas you implement, the further away from your competition you get… and more solid your business becomes. Do the things most other people aren’t willing to do. Only the strong will survive.

This is Chef Dan with HONESTe Online Internet Marketing Hors D’oeuvre #112.

These are bite-sized eBusiness money making morsels served fresh daily… in under 2 minutes.

The title today is: “PPC Keyword Research Nitty Gritty: Gather, Group, And Comb”

When it’s time to start your pay per click campaigns, or add keywords and groups to your existing PPC campaign, here’s the grueling process I go through to give a campaign the best chance for success.

I’m not going to lie… this one is brutal, and I despise it. But it only has to be done once per keyword group.

Many of your competitors aren’t willing to do this. Don’t be one of them. If you dig in and get this done (and get a bunch of other things right…all subjects for different Chef Dan videos), you’ll have a better chance at higher profits from PPC. When you visitor value from PPC is higher than everyone else’s, it’s simple: you leave ’em in the dust.

Let me preface this by saying that 5% of your keywords will give you 95% of your results. But when you’re starting, you’re not exactly sure which 5% will be the big boys. You can guess…you can do research…but you never actually KNOW until you start your campaign.

Sure you can start with just a few keywords and get them working…but I like to do a thorough job of keyword research and campaign building from the outside…get a broad swath of keyword traffic, and refine from there.

So, here’s the first step.

Use any keyword research tool…I don’t care what – Word Tracker, Keyword Discovery, Word Stream…there’s a ton of them out there. Just make sure you tool makes it easy to search keywords in the list, and break them into a separate group.

First, you’ll gather as many keywords as you can…and put them ALL into 1 main group. Just go nuts. Type in your main keyword, dump all those words into the group.

Next use your brain to think of all the related 2 or 3 word keyword phrases people will use to search for what you’re offering. Dump each of these results into your main group as well.  Your “catch all” group.

IMPORTANT NOTE: Open a notepad document and “log” each of keyword phrases you search and gather for so you can filter out the words into specific groups later.

Next, use any of the “get related keyword” functions of whatever keyword tool you’re using. Misspellings, synonyms, thesaurus, whatever…

Continue logging the main keyword phrases you use to get the results you dump into the main group.

At this point, you’ll have ONE huge group of thousands of keywords.

Now, we begin to filter them out into groups. Doing it this way will prevent duplicate words from appearing in multiple groups.

So, you’ll use the keyword phrase log you’ve been keeping, and you’ll start with the more specific search phrases you used first.  So you’ll search your mega group for these one at a time, and you’ll great a new group to move them into.

For example, I’ll search my mega group for “red wagon wheels”, and I’ll MOVE those words to a new group called “red wagon wheels”.

Gather those keywords, put 'em into groups, and comb for negatives!

Gather those keywords, put 'em into groups, and comb for negatives!

You with me?  Good.

Once you’ve done this with every keyword phrase in your log, you’ll begin the final phase. The hard part. The part that separates the men and women from the boys and girls.

Go through each of your ad groups 1 at a time… and go through every word in them.

If the group has more than 500 phrases in it, no need to look through more than 500.  Use your best judgment here.

You’re looking for keyword phrases that don’t belong…and you’re deleting them.

More importantly, you’re on the lookout for single words, or a 2 word phrase at most, that would instantly disqualify a person from being interested in what you’ve got.

When you find a word or two like this, you’ll put it on a list of “negative keyword phrases” for that specific ad group.

I can’t over estimate the power of building good negative keyword lists for every ad group in this way. This will eliminate so much waste… you’ll get a higher CTR on your ads, and you’ll pay less for the clicks you do get.

Again, comb through each of your groups of keywords in this way, build the negative keyword lists for each, delete bad keyword phrases…and import it all into your PPC account — including the negative keywords for each group.

There you have it. It’s a lot of work I know, but you only need to do it once for each ad group.

Once your campaigns are running you ONLY focus your efforts on teh top 5% of the keywords that are giving you the best and biggest results.

Remember to head on over to to download 2 special gifts head Chef Jimmy and I have cooked up for you. You can plug this stuff into your biz and see instant, profitable results.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by aldon

Search Engine Ranking Emergency: The SEO “Theory Of Nature” For Long Term Success, And 3 Emergency Actions To Take When Google Slaps You Down

There’s a commonly asked question out there: “What happened to my google search engine traffic? I lost all my rankings!”

First of all, and I must say this, if you want to run a solid online business, do NOT leat too heavily on 1 source of traffic.  As Dan Kennedy says: “1 of anything is bad”.

It’s true.

When I see 1 traffic source that is starting to pull ahead of the others, I get nervous. And I do whatever is necessary to increase the traffic flow from other sources. I try to keep it all even.

(Of course, I’ll continue to improve my biggest traffic source as well… never forget to do more of what is working… but don’t neglect your other sources.)

The bottom line is: you never know what forces could dry up any given traffic source at any given moment.

Now, back to the question: “What happened to my google search engine traffic and rankings?”

Relax, take a deep breath — even though it may be hard. I know what you’re feeling…I’ve been there.

Ask yourself these questions:

1. Is my content unique and helpful to my visitors?  Do I provide REAL value to people interested in my niche?

2. Do I have a variety of backlinks to both my homepage and internal pages from a variety of related sites? (Do you also have an ongoing systematic approach in place to get new backlinks?)

3. Do I target a different keyword related to my market on each page, and tastefully sprinkle it throughout the title of my page, headline tag, and body copy? (Mentioning it 2-3 times in the body, and once in the title and headline is sufficient in most cases.)

4. Do I have a good sitemap linked to from my homepage pointing the search engines to all my internal pages?

5. Do I have a good “internal linking” structure throughout my site? (A sitemap and/or index pages are great for this. You just want to make sure that the internal links pointing to your pages have relevant “anchor text keywords” in the links to help the search engines know what each page is about.) (Another great tip is: if you have 2 pages of content that are closely related, link them to eachother with some text that says “If you loved this article about [KEYWORD PHRASE], you’ll get alot out of this one too: [TITLE OF ARTICLE AS ANCHOR TEXT]”

If you answered yes to these question… you’ll be fine. I’ve been doing this since 2003, and I’ve had quality sites completely lose all search engine rankings… sometimes the drop lasts for a few days… and sometimes a few months.  But they always come back…and sometimes bringing MUCH MORE traffic with them.

And if you’re still in a panic, and you fall into the category of relying too heavily on free search engine traffic? You CAN help speed up the process of getting your rankings back.

1. Create some killer, fresh, unique content and put it on the site every single day.  Link to it from the homepage.  And make sure these new pages link to your sitemap and/or index pages…and also any closely-related articles you already have on your site.

2. Go through the process in google and bing of submitting these new pages to their engines. (Quick searches on “re submit site to google” will give you the latest process to follow…)

3. Go get some new, quality, targetted backlinks. How? (a) Find some of the top blogs and content sites in your niche.  Call them on the phone. Tell them you’re a knowledgeable expert in your field and you’d like to write 1 or 2 unique and valuable articlesfor them. In exchange a backlink will go from that article to your homepage with some good anchor text related to your main keyword phrase. (b) Offer to do a “guest blog post” on a related blog or 2. (c) Create a squidoo lense, quality social media profiles on the main social sites… all linking back to your site.

Think outside the box.  There’s a ton of ways to get new, quality backlinks. But you gotta “give” to “get”.

In the end, it all comes back to the late great “Ken Giddeons” and his “Theory of Nature” regarding SEO. (He told me all about it at Ken McCarthy’s system seminar in Chicago… way back in 2004.) What happens when a super quality website, giving tons of value to people, gets listed in the search engines? People naturally link to it from all sorts of different related websites…with varied anchor texts…to a variety of different internal pages, not just the homepage.

Help your site follow the SEO "Theory Of Nature" for organic and natural growth.

Help your site follow the SEO "Theory Of Nature" for organic and natural growth.

Help this “theory of nature” take hold on your site, and you’ll have a more stable, long term SEO traffic source.

Whew…another long one way over 2 minutes. I’m getting carried away here!

Chef Dan “the eMarketing Man”

Image contributed by lollyknit

A Simple Online eMarketing Technique For Revealing Your “True Value”… And Increasing Online Sales

This weekend I completely “unplugged”. Well, for the most part. No email, no concsious focus on business, no talking on the cell phone. I did have to spend an hour on some administrative stuff.. but other than that, I enjoyed my kids, dog, and life. Funny thing is, whenever I do this, great business ideas hit me over the head constantly.  Let your subconscious mind work for you by “unplugging” once in awhile, and you’ll be surprised by what it comes up with.

Today, a little “simple and obvious” salesmanship every good Internet Marketer should implement. Unfortunately, there are far too many who don’t.

Obviously, it’s so important to have a valuable, unique, compelling offer that makes purchasing as close to a “no brainer” for your prospects as possible.

That’s all a given… but there’s a little salesmanship you can add over the top of this to make it extremely difficult for a prospect NOT to purchase.

If you’ve done your job properly, it’s almost impossible for someone to “compare” your offer to others out there…because yours is so unique.

Of course, people will “try” to compare… and you want to help them make a favorable comparison as much as possible.

Think about a related product or service to yours. Preferably a much higher priced offer out there.

Then, as you are talking about price on your landing page you want to quickly discuss this favorable comparison.

Here are 2 examples…the first relates to an information business offer… the second relates to a physical product offer.

Let’s say you’re selling a home study course about investing wisely in these tough times.  You’ve got CD’s, DVD’s, Webinars, and manuals all bundled up in a unique package.

Imagine you’re selling this course for around $500.

Your course contains all the information and MORE that someone would get when going to a high priced investing seminar costing thousands of dollars.

Make the comparison for the prospect. Talk about how he or she could sign up for a high price investing seminar for a weekend, and spend X amount of dollars. Be truthful here, don’t inflate numbers.  Just honestly state about how much that would cost.

Internet marketing product offer comparison

Make a comparison FOR your prospect -- illustrating the value your offer brings to the table

Then re-state all the unique benefits of the information in your course…along with how the price is lower, and how they can go over the information over and over…won’t have to sit and take notes, like in a seminar, and try to remember anything.

And then bring in the price comparison, and show how much lower your price is, to get the same and/or better information.  This will really go a long way to illustrating the value someone gets by purchasing from you.

For the second example…let’s say you’re selling a sewing kit.  Not only are you selling the tool and materials and patterns someone needs to learn to sew, but you’re also including some manuals, DVD’s, and/or books.

See how you’ve taken a physical product offering and turned it into an information product hybrid?  You should ALWAYS try to do this.

Next, because you’re providing so much more than just physical tools and materials, don’t be afraid to price yourself high, according to the greater value you’re providing.

And when you make the comparison to other similar physical products having to do with sewing, instead of highlighting the price (yours will be higher…as it should be!), focus the comparison on the increased value you provide in terms of the simple “how to” information packaged with the products.

Next, break out each item in your offer and illustrate how much other companies sell similar items for individually… add up that number and compare it to the total price you’re offering them for as a package… plus, again, highlight how unique and valuable your content is — and why.

And there you have it… 2 powerful ways to show the value of your offer in a way that will make more people what to purchase what you have.

I’ve got a lot more for you over at Go over there and download the 2 gifts Jimmy and I have prepared for you. You can plug them into any Internet Business and increase your profitability immediately


Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by lazylikewally

The Social Media For Business “Grind”: 3 Things You Must Know About Social Networking For Dollars


I’ve experienced a lot of Internet Marketing high’s and low’s in this chair since 2004. During those tough times (which you can never eradicate competely), I always found a way to keep believing… keep learning… and keep trying. I think these 3 are the keys.  It’s how you respond to tough times that determine if you get a seat at the feast.

While I’m far from being a social media “expert” yet, there are 2 things that jump out at me immediately after dipping my feet in the pool.

First, it’s no place for most budding business owners to start off a business venture. Instead, it should be an extension of the different mediums you touch base with your existing leads, prospects and customers. Your followers should flow from other channels.

Second, I’d say 95% of the people doing social media for business plug themselves or their product in every tweet, post, and stumble upon.

Like almost anyone that runs a highly profitable Internet Business, you want to give things of value to your prospects… in interesting and compelling ways.

Rise above all the noise out there, and bring value to their lives through your tweeting, bookmarking, and posting.  Be the one tweet they see all day where they think, “Wow! No that’s solid advice!”.

Rise above all the noise out there in social media for business-land.

Rise above all the noise out there in social media for business-land.

People will be more likely to pass on a snippet of good content rather than some pre-written ad that comes tweeting across the wire for the 10th time in a row.

Then, once in awhile, include a link back to your blog or specific articles.  And once in a GREAT white, do a compelling, curiousity based one-liner to an opt in form… and even more rarely, a link to a product sales page.

Make sure any promotion you do, is just as interesting as the content nuggets you’re doling out.

Oh, and one third thing I’ve noticed… this is something you have to work at.  Don’t expect quick, fast, and easy results.  You’ve got to build a REAL following of REAL people looking for YOUR tweets.

Using some of the better tools out there, you don’t need to spend a lot of time at this every day.  But you do need to be on it EVERY day.

Rise above all the noise, and grind away at it.  You’ll drive in some more leads and sales over time.  You will see success.

Remember, it’s not too late to download your instantly profitable gifts over at  Head over there and grab ’em.

Until tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by benhusmann