You may have heard the letters SEO bandied about among people in business on the Internet. You did a search for more information and found out it means Search Engine Optimization. Now you’d like to learn about it and put it to use for your web-based business, especially if you’re new the world of Internet marketing.
There are several actions to initiate. Following is a checklist you might find useful. Also keep in mind there is a lot of help available from experts. You’re not alone and never have to be. However, since no one will be more interested in your business than you are, it’s a good idea to know what steps to take and in which order—even if you hire other people to take them for you.
Build a basic website and register it
Does that mean you have to learn a complicated computer code? What if you were never good at French or Spanish and now wonder how can you succeed with HTML (HyperText Markup Language)––the standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages. One expert claims if you know how to make a sandwich you can learn SEO. If you don’t want to do this yourself, hire an expert. As you communicate with him or her you’ll be learning, as well, and you’ll be able to offer concrete suggestions on how you want your web site to look and what name you want to register for your domain.
Select your keywords and list them
Think about the individual you want to attract. For example, if you’re building a site about physical fitness, choose words related to that field. Be as specific as you can be. Keywords might include: physical exercise, sports and nutrition, body fitness, to name a few.
Explore SEO and how to apply it
One of the most rewarding tasks will be applying search engine optimization techniques to your new site so visitors will come. That’s a study in itself and there is plenty of help for this all over the Internet. You can learn SEO.