Website Banner Advertising: 2 Sneaky Tricks For Creating Long Term Profitable Traffic Sources That Run On Autopilot

Ad fatigue can kill your website banner advertising campaigns.

I took me about 7 years to learn this lesson for some strange reason…but now I’ve got it down to a science and I’m going to spoon feed it to you today.  Free.

This does NOT apply to search PPC traffic on keywords. But it applies to any “display” type advertising where your ad appears in the same spot to the same people over and over again.

This includes newsletter banners…facebook ads… banners on websites… Google Display advertising… and even “solo” emails to other lists related to your market.

In situations like this, you’ll be fighting “ad fatigue”. Very simply, the more people see the same ad over and over, the less likely they are going to be to click.  And when you click rate drops, you either begin paying more per click, or the traffic from that source stops all together. If it’s profitable traffic, this is something you DON’T want to happen.

Ad fatigue can kill your website banner advertising campaigns.

Ad fatigue can kill your website banner advertising campaigns.

It’s a real pain to manage this actively.  You could easily be in a situation where you’ve got to create new ads every week, or every DAY, just to keep the traffic flowing from these sources.

There are 2 ways to fight ad fatigue, and I use both of them in all of my display type campaigns.

First I either limit my daily budget and/or limit the frequency my ads are shown to a single visitor per day.  If there’s an option, set your ad frequency to “1/24”. This means the ad will be shown to a given individual only one time per 24 hour period. Also limit your daily budget to about HALF of what you spend per day now.

See how long your ads last, and slowly raise the spend each week or month to find a point where you’re making the most profit per day. (The real indicator of success.)

Second, write 10-15 ads and run them all in a rotation.  Weed out the underperformers.  Keep writing new ads and throwing them in the rotation until you have 8-10 proven ads that get the clicks.

Leave them ALL in the rotation.

If you do these 2 things you can create display campaigns that stand the test of time, and bring in profitable traffic month and month, year after year, with very little maintenance.

Quick bonus tip: use this same process when you find a profitable list to do solo emailings to. But instead of banner ads, you’ll be create 10-15 solo emails to rotate through.  Also, limit the amount of times you email to the list to once or twice a month. When results start to get close to break-even…take a month or 2 off, then hit the list again.

I’ve got campaigns that have been running like this for a year with no signs of slowing down…

That’s it for today…see ya tomorrow!

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by joeshlabotnik

2 Paid Advertising Tricks For Creating Multiple Long Term Streams Of Profitable Website Traffic

Of all traffic sources, paid traffic is usually the fastest way to grow a business.

There are 2 things I can count on to guide me into the “promise land” when it comes to paid advertising.

The first is to drive all paid traffic to an opt-in page first. Of course, it’s not easy to do with when doing PPC through Google or MSN/Bing.  Do it if you can get away with it, but odds are you won’t get your opt-in landing page approved.

I’m really talking about your banner ad buys and other paid advertising efforts online. Quick hint here: if you do this right, you can get far more traffic than you can from Google Adwords, depending on your market of course.

Of all traffic sources, paid traffic is usually the fastest way to grow a business.

Of all traffic sources, paid traffic is usually the fastest way to grow a business.

Google is not the only game in town.

Anyway… when you drive your paid traffic to an opt-in, it does 2 things. It allows you to track the percentage of visitors who opt-in based on the traffic source.  You don’t have to wait for sales…and you can tell quickly if a new traffic source is going to work or not by watching your opt-in numbers.

The second thing sending paid traffic to an opt-in does, is it gives you a chance to sell multiple times to people who are highly qualified for your offer.

Make sure to build out a carefully crafted follow up sequence. Use different hooks and angles in each message.  Tell stories, bond… highlight your best case studies. If you do this follow up correctly, your opt-in page will “beat” sending traffic to a straight sales page first… hands down.

Ok, the second thing to make sure you do with your paid ad buys is to demand, and analyze, daily statistics reports from each of your vendors.

With some arm twisting, you can have full statistical reports mailed to you each day that include the number of impressions and clicks each of your ads got each day.

Keep a spreadsheet with all this information in it.  Always weed out the bad ads with a low CPC or backend conversion rate…and replace them with new ads containing new hooks, images, etc.

Once you have a good sent of 7-15 tested ads that are working well, all rotating, it will extend the life of your paid advertising campaigns… especially if your ads are appearing in newsletters every day or week.

If your results start to drop off, tone down the frequency to which you are displayed.

Just a few tips to have long-lasting profitable paid advertising streams of traffic.

That’s it for today, time to head to the doc!

While I’m getting checked out, don’t forget to go over to honesteonline.com/gifts and download 2 special eGifts head chef Jimmy and I have prepared for you.  You’ve never seen anything else like these online, I promise…and you can plug ‘n’ profit from them immediately.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by Elsie esq.

How I Accidentally Turned A $700 Loss Into A $27 Profit With Paid Ads Last Weekend (HO Internet Marketing Hors D’oevre #105)

It was a "close call" for paid advertising this weekend!
Your results will rarely, if ever, be what you hope for when launching a new ad or product. The real gold lies in what you do next, with whatever those results are.

I re-learned a valuable lesson over the weekend.

I’ve been having big success with paid advertising for many years.

An opportunity came up to test a new-fangled type of advertising last week, so I figured “what the heck”, let’s give it a shot.

t’s an “in context” type of advertising where your main keywords are highlighted on content pages all around the Internet.

When a user hovers over these keywords, on whatever site they’re on, your ad shows up, and if they click, you’re charged.

It’s pretty expensive, and actually more untargeted than you’d think.  That’s a story for another day.

The minimum ad buy for me was $5000.

Before I signed the insertion order, I made sure there was a 24 hour out clause, so I could shut down the traffic if it didn’t convert.

Then, right before I sent them my ad, I thought, “Hey, wait a minute…I’m not confident this is going to work at ALL, and I’m paying per click.  What can I do to give this the best chance of at least breaking even?”

DOH! I needed to “qualify” the clickers.  So I actually mention, right in the ad that you’ll be asked to buy a product, and I even mentioned the very expensive price!

Then, I created an opt-in landing page. (By the way, ALWAYS send your paid traffic to a page asking for some simple action before they are given a chance to buy, so you can judge quickly if the traffic source is going to convert.)

I highly recommend you use an opt-in form FIRST, that leads to a sales page, so you’re at least building a list.

Next, I submitted the ad and it started to run, on Friday.

To be honest, I kinda forgot about it until about 4:45pm… and I thought, “whoops, I better check to see how it’s working!”.

Even with the “qualifying” language in the ad, revealing the price of the product they’d be reading about, I only got an 8.8% opt-in on the page!  That’s about 1/3 of the results I usually get.

I immediately called my ad rep, and they were gone for the day, and I braced myself for a big loss over the weekend.

Monday morning, I get an email from my ad rep saying, “We were expecting you’d spend at least $700 on ads over the weekend, but you’ve only spent $250.  Looks like not as many people are clicking on the ad.”

Damn right buddy.  Because I qualified the ad on an unknown CPC traffic source, I minimized bad clicks, and increased good clicks.  Even though my opt-in rate was startlingly low, the people who actually clicked the ad, and then opted in were highly targeted!

In the end, I turned a probably $700+ LOSS into a $27 profit.

It was a "close call" for paid advertising this weekend!

It was a very "close call" for paid traffic last weekend. It ain't easy to do, anyone that says otherwise is blowing smoke up your behind! 🙂

I still paused the campaign and am going to spend some real time on it, optimizing it, and making it work…because I’ve proven there’s life there.

Lots of important online paid advertising lessons here.  Listen or read a few times to get them all.

Super tasty one today, eh?

Eat well, and profit.

Chef Dan “the eMarketing Man”

Image contributed by stefwillo