How To Get Web Traffic: The “Thank You” Method For Driving Targeted Prospects To Your Offer With Credit Cards In Hand

Partner with competitors to generate website traffic. Who say's they're bad? :)

Once you’ve got the conversion puzzle figured out for your business… when your targetted traffic sources produce paying customers on a semi-consistent basis, it’s all about diversifying those traffic sources.

At one time in my eLife… for one of my businesses… I relied on 1 traffic source for 80% of my traffic. You guessed it… Google.

When that traffic started to dry up, I had to get creative and build out additional traffic sources for that business to survive.

Since then, I’ve build out lots of new streams of profitable traffic.  That business is more profitable now than ever… and I sleep better at night knowing if one traffic source goes down, I’ve still got a dozen others sending good traffic to my sites.

One of the best traffic sources has been the “thank you” method.

It doesn’t send a lot of traffic, I’ll be honest.  But the traffic that does come in is HIGHLY qualified. In fact, the visitors  already have their credit cards out, ready to buy.

Here’s what to do:

STEP 1: Make a list of your most successful competitors. Include both their emails addresses and phone numbers.

STEP 2: Buy each of their products.  I’m serious, and you’ll see why.

STEP 3: Call each one of them on the phone, one by one.  Just go down the list.  When talking to each of them, come at them from an angle of excitement about their product and offer. Tell them that you actually bought it, and you think it’s great.  OF course don’t lie, if it’s not a good product, don’t bother with them…they probably won’t be in business very long anyway.

STEP 4: Tell them you think your customers would love the product too because it’s complimentary to what you offer.  Offer to feature it on your “thank you page”…to your existing customers, as an affiliate of the product. In exchange, ask if you can send them one of your products for free so they can look it over and possibly offer it on their thank you pages as well.  Most of them will say “yes”…why wouldn’t they?  You’re already bought their product… you’re offering to help them…and your sending them your product for free.

You’re in a great position at this point.

STEP 5: Send them your product along with an email that contains the exact text and link they’ll use on their thank you page. Do it all for them, so all they have to do is copy ‘n’ paste it onto their thank you page.  Don’t make it too long or salesy.  Look at the way Amazon does it. The copy, “People who bought this also bought X.”  The “X” is your product, and you’ll have a picture of it as well.

STEP 6: Use this copy to feature your competitors product on your thank you page, and as soon as it’s done, send them an email to show them.  Close with the line, “I’m so glad we’ve decided to work together…our products really fit well together and serve our marketplace. Looking forward to exposing your customers to my product as well. Let me know.”

STEP 7: Follow up once every few days or week with an email and/or phone call.  Don’t be pushy, but subtly remind them that you’ve done a lot for them.  You’ve purchased their product… you’ve put their offer on YOUR thank you page… and you’ve send them your product for free.

A powerful psychology is at work here, and it’s just a matter of time. Not all of them will do this, just move on to the next.

Setup as many relationships like this as you can for more long term streams of profitable traffic.

Partner with competitors to generate website traffic. Who say's they're bad? :)

Partner with competitors to generate website traffic. Who say's they're bad? 🙂

That’s it for now…until next time…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by aidan_jones

Planning An Email Auto Responder “Tunnel Of Persuasion” Follow Up Sequence (HO Internet Marketing Hors D’oeuvre #114)

Create a "tunnel of persuasion" auto responder sequence for your prospects to go through.

Whenever I decide to start a new business (after lots of research about what market to go into…and exactly what my prospects want), I hyper focus on 3 things.

1. Building a “can’t say no” offer comprised of a product, bonuses, an upsell, and a higher priced backend product.

2. Creating a compelling sales pitch, and delivering it on a landing page.

3. Planning and composing a “tunnel of persuasion” auto responder follow up sequence.

I spend weeks and/or months on each one of these, and today I’m going to talk about the 3rd (and possibly most important part) of the “big 3”.

Your follow up sequence.

I’m going to give you some ideas for planning it…and what your final auto responder sequence should look like.

Create a "tunnel of persuasion" auto responder sequence for your prospects to go through.

Create a "tunnel of persuasion" auto responder sequence for your prospects to go through.

The first thing you want to do is go through your entire sales pitch, and begin to “outline” your follow up sequence based on the main benefits of your offer.

Just read through your pitch and any major benefit in there, create an “item” for this in your follow up outline.

Next, go through each objection you handle in your pitch, and create an item for these in your outline.

Then you want to identify any stories in your pitch, in your life, or in the lives of your customers, prospects, friends or family members that are: #1 interesting… and #2 that you can “twist” into a soft sale of your product. At least 1 or 2 of these should be case studies by your existing customers you can weave into a story.

Create an item for each of these in your outline.

Next, brainstorm multiple helpful, valuable tips you can deliver to people who sign up to your list…each of these related to what you sell. You won’t be “selling” much in these particular items… instead you’ll be focused on building your credibility by really helping others.  Create an item for each of these.

Now you’ve got this bird’s-eye view of what your initial autoresponder sequence will look like.  Of course, you’ll continue to build it up and out over time…but initially you should start with at least 15-20 messages spread out over 45-60 days or so.

Time to flesh each of the items on your outline a bit more, and then write the emails…

For each item, you’ll want to create “sub points”.

First, you need to decide the “medium” of your message. Will it be a plain ol’ text email?  Or an email leading to a video?  Or audio of some sort, like an audio postcard? You want to vary these 3 “mediums” where it makes sense to do so.

Next, based on the email topic that you’re breaking down, think of a compelling way to present it. It could be delivered in a story… a straight “benefit” email… you could tie it to a specific celebrity… or an evergreen newsworthy item.

Get creative here.  Each email should hit a different chord…deliver and sell in a different way, from a different angle.

Spend time on this outline.  When you’re done…the emails will almost write themselves.

This takes work and time..but you’ve only gotta do it once…then just keep building onto this “tunnel of persuasion” for the life of your business.

Oh, and before I go…if you want a few quick and easy things you can “tweak” on your website right now to increase sales conversion, go over to honesteonline.com/gifts to grab ’em now.

See you tomorrow…

Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by Thejaswi

How To Create High Conversion Landing Pages… By Starting At The End. (HO Internet Marketing Hors D’oevre #101)

Messages are key for high conversion landing pages

The process I’m about to lay out can help you write high converting landing pages for your website that actually sell the products and services you are offering.

It can work for all kinds of pages whether they are long, or short… whether you sell physical goods or information products (like books or courses).

Before I get into it, I want you to embrace the fact that; it’s the messages you send your prospects that will turn them into buyers.

A professional layout, your color scheme, and graphics images are nice,  but they’re not nearly as important as your message.

Messages are key for high conversion landing pages

You can send the message in a variety of ways.  You can use videos, words, pictures, audio, or a combination of all of these… but regardless of which method you choose, this process works like a charm.

Before you start, write down everything someone must believe before they’ll take the action you want.  (i.e. buy your product… signup for a newsletter… whatever.)

For example if I’m selling red wagons, people must believe that my red wagon is high quality, and that it won’t break down the minute they get it.

They must believe a I’m an honest person, and that they’ll get what they pay for.

They must believe in my guarantee (you do have a guarantee, don’t you?)… that if something goes wrong, they can use the guarantee or warranty (or combination)… and that you’ll do as you promised.

They must believe they’re getting good value for their money —  especially when comparing you to your competitors.

They must believe that other people have walked the same road and are satisfied with their red wagons.

Finally, they must be aware of every feature and benefit my wagon has and they must believe it’s all true.

So, make a list of these benefits and then, use logical statements in your message to bring them from cold prospects to true believers. 🙂  From beginning, to end.

Depending on the product or services you’re selling, you can do this in just a few paragraphs, or it may take 10 to 20 pages .

Just assume everyone is a cold prospect and knows nothing about you,  your business or your products.

Be disciplined about accomplishing this on every single page, and don’t get lazy about it.  (Even though it’s really tempting to just blow off the hard work sometimes).

Hammer this out on every sales page… and  also make it your task to go back and revisit your existing landing pages — to make sure you do a complete selling job — building the right beliefs in people, that will lead them to a buying decision.

I promise, if you do this (and keep at it) it’ll pay off big time when you have multiple landing pages that convert like clockwork.

Hope you enjoyed this… catch you next time.

Yours for OUTSTANDING success on the “Wild, Wild, Web.”

Chef Dan “the eMarketing Man”

Image contributed by cliff1066