A Simple Online eMarketing Technique For Revealing Your “True Value”… And Increasing Online Sales

This weekend I completely “unplugged”. Well, for the most part. No email, no concsious focus on business, no talking on the cell phone. I did have to spend an hour on some administrative stuff.. but other than that, I enjoyed my kids, dog, and life. Funny thing is, whenever I do this, great business ideas hit me over the head constantly.  Let your subconscious mind work for you by “unplugging” once in awhile, and you’ll be surprised by what it comes up with.

Today, a little “simple and obvious” salesmanship every good Internet Marketer should implement. Unfortunately, there are far too many who don’t.

Obviously, it’s so important to have a valuable, unique, compelling offer that makes purchasing as close to a “no brainer” for your prospects as possible.

That’s all a given… but there’s a little salesmanship you can add over the top of this to make it extremely difficult for a prospect NOT to purchase.

If you’ve done your job properly, it’s almost impossible for someone to “compare” your offer to others out there…because yours is so unique.

Of course, people will “try” to compare… and you want to help them make a favorable comparison as much as possible.

Think about a related product or service to yours. Preferably a much higher priced offer out there.

Then, as you are talking about price on your landing page you want to quickly discuss this favorable comparison.

Here are 2 examples…the first relates to an information business offer… the second relates to a physical product offer.

Let’s say you’re selling a home study course about investing wisely in these tough times.  You’ve got CD’s, DVD’s, Webinars, and manuals all bundled up in a unique package.

Imagine you’re selling this course for around $500.

Your course contains all the information and MORE that someone would get when going to a high priced investing seminar costing thousands of dollars.

Make the comparison for the prospect. Talk about how he or she could sign up for a high price investing seminar for a weekend, and spend X amount of dollars. Be truthful here, don’t inflate numbers.  Just honestly state about how much that would cost.

Internet marketing product offer comparison

Make a comparison FOR your prospect -- illustrating the value your offer brings to the table

Then re-state all the unique benefits of the information in your course…along with how the price is lower, and how they can go over the information over and over…won’t have to sit and take notes, like in a seminar, and try to remember anything.

And then bring in the price comparison, and show how much lower your price is, to get the same and/or better information.  This will really go a long way to illustrating the value someone gets by purchasing from you.

For the second example…let’s say you’re selling a sewing kit.  Not only are you selling the tool and materials and patterns someone needs to learn to sew, but you’re also including some manuals, DVD’s, and/or books.

See how you’ve taken a physical product offering and turned it into an information product hybrid?  You should ALWAYS try to do this.

Next, because you’re providing so much more than just physical tools and materials, don’t be afraid to price yourself high, according to the greater value you’re providing.

And when you make the comparison to other similar physical products having to do with sewing, instead of highlighting the price (yours will be higher…as it should be!), focus the comparison on the increased value you provide in terms of the simple “how to” information packaged with the products.

Next, break out each item in your offer and illustrate how much other companies sell similar items for individually… add up that number and compare it to the total price you’re offering them for as a package… plus, again, highlight how unique and valuable your content is — and why.

And there you have it… 2 powerful ways to show the value of your offer in a way that will make more people what to purchase what you have.

I’ve got a lot more for you over at honesteonline.com/gifts. Go over there and download the 2 gifts Jimmy and I have prepared for you. You can plug them into any Internet Business and increase your profitability immediately


Eat up, and profit.

Chef Dan “the eMarketing Man”

Image contributed by lazylikewally

How To Increase Your Online Profits (And Eliminate Your Competition) By Tweaking Your Product Offer (HO Internet Marketing Hors D’oeuvre #108)

Despite what some people think, the quality of a traffic source and the offer you present to them are far more important than the persuasiveness and quality of your sales copy.

It goes without saying that you need to go out and find traffic sources that are targetted to what you sell… so today I’m going to focus on the other side of this equation: your offer.

Specifically, a simple trick to build more value into your offer.

What is the easiest way to do this?  Add compelling, value-added INFORMATION to your offer.

I’ve used this technique for selling both information products (like e-books, physical books and courses), and PHYSICAL products -widgets of all shapes and sizes.

If you’re selling an information product, think about what else you can ADD to it, to sweeten the deal.  For example, do a high quality interview with an expert on the subject… a webinar, or a special report… better yet, all THREE.

Sweeten the pot by adding valuable and compelling bonuses to your product offer.

Sweeten the pot by adding valuable and compelling bonuses to your product offer.

Make sure these add-ons supplement the information in a compelling way.  In other words, make them damn good!

Hire a good artist or designer to create high-quality cover art, illustrate the inside of each add-on… really make them sizzle with value.

If you’re selling downloadable information, adding this stuff to the pot will give you the chance to call the product a downloadable course, or kit…instead of just an ebook, or an interview.

If you’re delivering the information in printed books/cd’s/dvd’s, go the extra mile and have your add-on’s mastered, printed, and produced.  Then, raise the price of your product, but not as much as the increase in value you’ve just added.

If you’re selling a physical widget, make sure the information you add is compelling, helping your customers get more out of the product…and give them inside tricks to accomplish whatever their goal is faster, cheaper, or better than they could before.

You CAN provide your add on’s as downloads, but I highly recommend having them mastered, produced, and mailed along with your physical widget.  Increase the price accordingly, but not as much as the increase in value you’ve added.

Experiment with changing the name from just “widget” to a “package” or “kit” to differentiate yourself from competitors.

Do this for everything you sell…add value, differentiate, be the highest priced option.  If what you add is compelling enough, with enough benefit, there will be nothing else like you online.

One last inside tip: Once you’ve created these add-on’s, if one or 2 of them are extremely high value and compelling enough, consider turning them into stand alone upsells to offer customers at the point of purchase.

Your profits will soar.

Why not come on over to honesteonline.com/gifts to grab your 2 sales boosting eGifts now…

Eat up, and profit.

I’ll see you tomorrow.

Chef Dan “the eMarketing Man”

Image contributed by images_of_money

Are You Making This Big Online Marketing Blunder? (HO Internet Marketing Hors D’oevre #102)

There’s a big mistake I’d say 90% of businesses and ebusiness make, and that is: many of them don’t put a call to action in every piece of content they send out. Whether sending out free content, marketing messages, brochures, sales pages, newsletters, you need to include a call to action. A way for the prospect to get more information about what you have – and what it can do for them.

In direct marketing you should always include a call to action.

DOH! Have you checked all your content to make sure there's a call to action?

At minimum this means plugging in a phone number, email address, or website your prospects can use to find you.

Better yet, really think about a curiousity provking, benefit laden sentence or 2 you can use to increase the “traffic” to your call to action. Lead with this…and follow it with your call to action.

Where should you put these calls to action?

Put them in your articles, videos, press releases, facebook posts, blog posts, forum and blog comments, audio files, and of course your sales pages and marketing materials. Everywhere you interface with prospects and customers.

Now there’s a bonus tip here: spend a few hours writing a “signature” for yourself to use at the bottom of every email you send… every forum post, comment, blog post, etc.

Again, use curiousity and/or some big benefit followed by a link to check you out, or sign up for a free sample of the information or product.

That’s it for today…I’ll be back tomorrow with another HONESTe Online Internet Marketing Hors D’oeuerve. Have a good one!

Chef Dan “the eMarketing Man”

Image contributed by striatic