This weekend I completely “unplugged”. Well, for the most part. No email, no concsious focus on business, no talking on the cell phone. I did have to spend an hour on some administrative stuff.. but other than that, I enjoyed my kids, dog, and life. Funny thing is, whenever I do this, great business ideas hit me over the head constantly. Let your subconscious mind work for you by “unplugging” once in awhile, and you’ll be surprised by what it comes up with.
Today, a little “simple and obvious” salesmanship every good Internet Marketer should implement. Unfortunately, there are far too many who don’t.
Obviously, it’s so important to have a valuable, unique, compelling offer that makes purchasing as close to a “no brainer” for your prospects as possible.
That’s all a given… but there’s a little salesmanship you can add over the top of this to make it extremely difficult for a prospect NOT to purchase.
If you’ve done your job properly, it’s almost impossible for someone to “compare” your offer to others out there…because yours is so unique.
Of course, people will “try” to compare… and you want to help them make a favorable comparison as much as possible.
Think about a related product or service to yours. Preferably a much higher priced offer out there.
Then, as you are talking about price on your landing page you want to quickly discuss this favorable comparison.
Here are 2 examples…the first relates to an information business offer… the second relates to a physical product offer.
Let’s say you’re selling a home study course about investing wisely in these tough times. You’ve got CD’s, DVD’s, Webinars, and manuals all bundled up in a unique package.
Imagine you’re selling this course for around $500.
Your course contains all the information and MORE that someone would get when going to a high priced investing seminar costing thousands of dollars.
Make the comparison for the prospect. Talk about how he or she could sign up for a high price investing seminar for a weekend, and spend X amount of dollars. Be truthful here, don’t inflate numbers. Just honestly state about how much that would cost.
Then re-state all the unique benefits of the information in your course…along with how the price is lower, and how they can go over the information over and over…won’t have to sit and take notes, like in a seminar, and try to remember anything.
And then bring in the price comparison, and show how much lower your price is, to get the same and/or better information. This will really go a long way to illustrating the value someone gets by purchasing from you.
For the second example…let’s say you’re selling a sewing kit. Not only are you selling the tool and materials and patterns someone needs to learn to sew, but you’re also including some manuals, DVD’s, and/or books.
See how you’ve taken a physical product offering and turned it into an information product hybrid? You should ALWAYS try to do this.
Next, because you’re providing so much more than just physical tools and materials, don’t be afraid to price yourself high, according to the greater value you’re providing.
And when you make the comparison to other similar physical products having to do with sewing, instead of highlighting the price (yours will be higher…as it should be!), focus the comparison on the increased value you provide in terms of the simple “how to” information packaged with the products.
Next, break out each item in your offer and illustrate how much other companies sell similar items for individually… add up that number and compare it to the total price you’re offering them for as a package… plus, again, highlight how unique and valuable your content is — and why.
And there you have it… 2 powerful ways to show the value of your offer in a way that will make more people what to purchase what you have.
I’ve got a lot more for you over at honesteonline.com/gifts. Go over there and download the 2 gifts Jimmy and I have prepared for you. You can plug them into any Internet Business and increase your profitability immediately
Eat up, and profit.
Chef Dan “the eMarketing Man”