Are you the unconventional type—and have a small budget besides? Then you may wish to strategize with guerilla marketing (examples: graffiti, sticker bombing or flash mobs) in order to attract attention for your product and/or service. Advertising the old fashioned way just doesn’t get the job done the way guerilla marketing can and does.
“The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment,” according to the definition on Wikipedia.
How It Works
This style of marketing relies on time, energy, and imagination rather than big bucks!
Such campaigns are unexpected, unconventional, and often underestimated. The objective is to create a ‘buzz’ for a product by provoking conversation in a thoughtful and engaging manner.
Guerrilla marketing involves unusual approaches such as street product giveaways, public relations stunts, and questions for consumers, surveys conducted in unlikely places. Today mobile digital technologies are also involved.
Sales are measured by profit rather than statistics, and vendors focus on retaining existing customers over acquiring new ones.
Organizations that are small in size have an advantage because they can obtain publicity more easily than large companies, since they are closer to their customers and more fluid.
Building trust and support between seller and buyer is extremely important. The seller must understand the buyer’s needs and be able to meet them by delivering the goods promised.
It’s essential to be congruent in all your marketing efforts—making sure everyone working for you is saying the same thing and going in the same direction you are.
By following the advice here your company will be successful and you’ll join thousands of other guerilla marketers who’ve become the leaders of the guerilla marketing industry.