As the experts remind business owners every day, your search engine optimization efforts will only be effective if you create a website platform that is appealing, attractive, and attention-getting for both visitors and search engines. For that reason it may be worth your time and money to hire a website designer—someone who knows the importance of the visual appearance and easy navigation of your site, as well as the optimization aspects. One without the other won’t yield the results you want—which is converting visitors into buyers!
A professional in this field will know how to make various adjustments so the search engines can index your website easily. Make sure that whomever you work with will provide the following services:
- Brand and logo development
- A search-friendly design
- WordPress setup and training for blogs
- Shopping cart implementation
- Content writing and copywriting
- Social Media (Facebook, Twitter, LinkedIn, etc.) app development
- Website maintenance
Choose an Experienced Professional
You’ll want to work with a designer who understands both design and the workings of the search engines. Ask to see examples of successful websites so you can compare. Also be sure the expert can design, develop, deploy and/or integrate a wide range of software into your website to meet your particular needs. You won’t want to risk your time and money hiring someone to design a site aesthetically, but who is unfamiliar with optimization.
It will take time to find the just right website designer because there is so much to know and do before you put up your money, but it will be worth the wait if you commit to the process of selecting an SEO web design that will work in the long run.