There are 2 things I can count on to guide me into the “promise land” when it comes to paid advertising.
The first is to drive all paid traffic to an opt-in page first. Of course, it’s not easy to do with when doing PPC through Google or MSN/Bing. Do it if you can get away with it, but odds are you won’t get your opt-in landing page approved.
I’m really talking about your banner ad buys and other paid advertising efforts online. Quick hint here: if you do this right, you can get far more traffic than you can from Google Adwords, depending on your market of course.
Google is not the only game in town.
Anyway… when you drive your paid traffic to an opt-in, it does 2 things. It allows you to track the percentage of visitors who opt-in based on the traffic source. You don’t have to wait for sales…and you can tell quickly if a new traffic source is going to work or not by watching your opt-in numbers.
The second thing sending paid traffic to an opt-in does, is it gives you a chance to sell multiple times to people who are highly qualified for your offer.
Make sure to build out a carefully crafted follow up sequence. Use different hooks and angles in each message. Tell stories, bond… highlight your best case studies. If you do this follow up correctly, your opt-in page will “beat” sending traffic to a straight sales page first… hands down.
Ok, the second thing to make sure you do with your paid ad buys is to demand, and analyze, daily statistics reports from each of your vendors.
With some arm twisting, you can have full statistical reports mailed to you each day that include the number of impressions and clicks each of your ads got each day.
Keep a spreadsheet with all this information in it. Always weed out the bad ads with a low CPC or backend conversion rate…and replace them with new ads containing new hooks, images, etc.
Once you have a good sent of 7-15 tested ads that are working well, all rotating, it will extend the life of your paid advertising campaigns… especially if your ads are appearing in newsletters every day or week.
If your results start to drop off, tone down the frequency to which you are displayed.
Just a few tips to have long-lasting profitable paid advertising streams of traffic.
That’s it for today, time to head to the doc!
While I’m getting checked out, don’t forget to go over to honesteonline.com/gifts and download 2 special eGifts head chef Jimmy and I have prepared for you. You’ve never seen anything else like these online, I promise…and you can plug ‘n’ profit from them immediately.
See you tomorrow…
Eat up, and profit.
Chef Dan “the eMarketing Man”