The process I’m about to lay out can help you write high converting landing pages for your website that actually sell the products and services you are offering.
It can work for all kinds of pages whether they are long, or short… whether you sell physical goods or information products (like books or courses).
Before I get into it, I want you to embrace the fact that; it’s the messages you send your prospects that will turn them into buyers.
A professional layout, your color scheme, and graphics images are nice, but they’re not nearly as important as your message.
You can send the message in a variety of ways. You can use videos, words, pictures, audio, or a combination of all of these… but regardless of which method you choose, this process works like a charm.
Before you start, write down everything someone must believe before they’ll take the action you want. (i.e. buy your product… signup for a newsletter… whatever.)
For example if I’m selling red wagons, people must believe that my red wagon is high quality, and that it won’t break down the minute they get it.
They must believe a I’m an honest person, and that they’ll get what they pay for.
They must believe in my guarantee (you do have a guarantee, don’t you?)… that if something goes wrong, they can use the guarantee or warranty (or combination)… and that you’ll do as you promised.
They must believe they’re getting good value for their money — especially when comparing you to your competitors.
They must believe that other people have walked the same road and are satisfied with their red wagons.
Finally, they must be aware of every feature and benefit my wagon has and they must believe it’s all true.
So, make a list of these benefits and then, use logical statements in your message to bring them from cold prospects to true believers. 🙂 From beginning, to end.
Depending on the product or services you’re selling, you can do this in just a few paragraphs, or it may take 10 to 20 pages .
Just assume everyone is a cold prospect and knows nothing about you, your business or your products.
Be disciplined about accomplishing this on every single page, and don’t get lazy about it. (Even though it’s really tempting to just blow off the hard work sometimes).
Hammer this out on every sales page… and also make it your task to go back and revisit your existing landing pages — to make sure you do a complete selling job — building the right beliefs in people, that will lead them to a buying decision.
I promise, if you do this (and keep at it) it’ll pay off big time when you have multiple landing pages that convert like clockwork.
Hope you enjoyed this… catch you next time.
Yours for OUTSTANDING success on the “Wild, Wild, Web.”
Chef Dan “the eMarketing Man”