“Keep moving forward no matter what. When it gets hard, your closer than you think.”
Today I’m going to talk about one of the most important elements of every webpage, period.
It applies to your sales pages, articles, blog posts, press releases, emails, you name it.
There are entire books written on this subject, along with multiple formulas you can use to make this element strong.
Today I’m going to share the strategy I use that consistently beats all others.
I’m talking about HEADLINES.
The only goal of your headline is to get the prospect to consume the next sentence, video, or whatever “next thing” is on your page.
Use it to suck them in.
The best way to accomplish this?
In my opinion, there are 2 things: fascination, and curiosity.
It doesn’t matter what product you sell. It could be an information product (like a book or course), a physical product (like a red wagon), or a service.
Dig deep into your product, and find the fascination. Some sort of shocking fact, tip, or benefit.
If you’re finding that tough, then examine the history of the product. Look for fascinating stories about it’s discovery, or the production of it.
Maybe even a fascinating story about YOU, or the inventor.
Once you have your “fascination”, massage it into a curiosity provoking headline.
Leave the fascination open ended, or incomplete, so they just HAVE to consume the next piece of content on your page.
Do this at every touch point with your prospects. This includes email subject lines, content article titles, sales pages, and more. (in the case of content articles…dig for the fascination IN the article…or how you discovered the knowledge contained therein…)
Prospects will stay longer on your pages…they’ll consume more information about your products or services…and your response… and profits will soar.
I’ll see you tomorrow with another mouth watering money making morsel…
Chef Dan “the eMarketing Man”