Are You Making This Big Online Marketing Blunder? (HO Internet Marketing Hors D’oevre #102)

There’s a big mistake I’d say 90% of businesses and ebusiness make, and that is: many of them don’t put a call to action in every piece of content they send out. Whether sending out free content, marketing messages, brochures, sales pages, newsletters, you need to include a call to action. A way for the prospect to get more information about what you have – and what it can do for them.

In direct marketing you should always include a call to action.

DOH! Have you checked all your content to make sure there's a call to action?

At minimum this means plugging in a phone number, email address, or website your prospects can use to find you.

Better yet, really think about a curiousity provking, benefit laden sentence or 2 you can use to increase the “traffic” to your call to action. Lead with this…and follow it with your call to action.

Where should you put these calls to action?

Put them in your articles, videos, press releases, facebook posts, blog posts, forum and blog comments, audio files, and of course your sales pages and marketing materials. Everywhere you interface with prospects and customers.

Now there’s a bonus tip here: spend a few hours writing a “signature” for yourself to use at the bottom of every email you send… every forum post, comment, blog post, etc.

Again, use curiousity and/or some big benefit followed by a link to check you out, or sign up for a free sample of the information or product.

That’s it for today…I’ll be back tomorrow with another HONESTe Online Internet Marketing Hors D’oeuerve. Have a good one!

Chef Dan “the eMarketing Man”

Image contributed by striatic