If you’re new to Search Engine Optimization you may wonder how to use SEO. It takes consistent effort to learn and practice, but you can do it. On the other hand, if you’re short on patience—and time—then you may cave in and pay for advertising. Nothing wrong with that. But if you get involved in the practice of using SEO tools yourself you’ll be rewarded. You’ll follow your business with more interest than anyone else and you’ll discover ways to promote your products and services that will target your most wanted customers.
Everyone is looking for a high ranking on Google, Yahoo, Bing and other search engines. Therefore, a few helpful hints may inspire and motivate you to begin the process.
Drawing New Visitors
The most important task for any blog or online business owner is finding ways to expand your reach to the people who would be interested in what you have to say and sell. Following are a few smart moves to get you started.
Keyword research. Use the free Google Keyword Tool to help you decide which keywords suit your business. Then include those in the content you write for your blog and/or website.
Social media. Attract new visitors through Twitter, Facebook, LinkedIn and other networks that drive traffic to your site. Write a review of a book or website relevant to your business so readers will click through to your site and find out more about you and what you offer.
Backlinks. Ask your fellow business friends to link to your site and then offer to do the same for them. This method takes time but it can work. If you prefer, use a helpful tool called Fiverr to create backlinks for you.
The most important step is to start small and build from there. You didn’t learn to walk in a day or ski or play golf or plant a garden. But consistent effort over time will pay off as you learn more about how to use SEO.