Have you heard the news? Event marketing is on the rise. In fact, it’s one of the fastest growing fields today in the marketing and advertising industries. So it might be time for you to take a closer look at event marketing to see if it’s right for your business.
Think about all the ways vendors appeal to you with an ‘event.’ Did you get a squirt of perfume from a pretty young woman in the cosmetics department of your favorite department store in the mall? That’s an event.
Did someone stop you on the street and offer you a pair of free movie tickets if you’d answer a few questions about a particular product? That’s an event. Or what about the Smart Phones, new automobiles, and electronic equipment that you were allowed to ‘test’ or play with while you made up your mind about whether or not to purchase. All such interactions are examples of event marketing.
A Different Approach
Instead of blasting millions of customers over the television or even on the Internet, event marketing street teams take a different tack by targeting specific individuals or groups at gathering places where the seller hopes to make a positive impression that leads to a sale.
Young, energetic people stop passersby, pitching everything from popular bottled drinks to coupons for coffee, ice cream, or the local movie house.
Major cities like San Francisco, Dallas, and Chicago, feature local marketing programs around the clock. Sometimes a national celebrity tour follows such a promotion for a particular product or service. Event marketing programs interact with customers and fans that attend a book signing, a music concert, a political rally, and a college football game. Wherever people congregate, opportunities arise to sell a piece of memorabilia related to the event.