Downside Of Direct Marketing?

If you want to go straight to your potential customers, consider the benefits of direct marketing. The most well known methods include telephone sales, solicited or unsolicited emails, leaflets, brochures, coupons and catalogs.

Here’s What It Takes to Get Started

• Compiling and maintaining a large database of personal information about the clients you with to approach.

• Sending out your advertising directly to a list of pre-screened individuals, which you can purchase from companies who put together such groupings by age, gender, and or product preferences.

Direct marketing is most successful when the recipients of your advertising copy approve of their personal information being used for this purpose. Direct marketing also depends on the distribution of catalogs that offer a wider selection of products than a general mailing.

Watch For the Down Side

Direct marketing has a negative connotation for some people, who may be unaware of how their personal information on a survey form will be used. Others are concerned that facts collected by legitimate direct marketing agencies could reach unscrupulous or unethical companies for fraudulent usage.

Today, however, many direct marketing companies affiliate with self-policing associations, which actively monitor the use of their databases. Legitimate direct marketing firms also provide a way for individuals to ‘opt out’ of these lists by request.

Direct marketing can be an excellent cost-effective sales tool for certain companies, providing it is used properly and in moderation.