About Us

HONEST E ONLINE is a privately held company located in Southern California.

HONESTe Online succeeds in bridging the gap between skeptical online consumers and ethical eMerchants, who are often perceived in a negative light.

"One bad apple does not have to spoil the whole barrel. There are plenty of terrific web-merchants online," say's HONESTe Online President and Founder, Jimmy Sweeney.

HONESTe Online members display the HONESTe Online "WebSeal" on key pages of their website(s). This HEO WebSeal can be clicked by any consumer/visitor. A "Consumer Information Page" opens in a separate window which reveals each member's business contact information and company profile. In addition, this page contains HONESTe Online's "safe, smart, secure" e-commerce shopping tips and the "7-point member's pledge" to the consumer. All designed to educate and empower consumers "on-the-spot" before they may choose to buy from a web-merchant.

This process creates a natural accountability on behalf of each HONESTe Online member and assists consumers in making smarter choices while shopping online.

HONESTe Online conducts periodic, random membership "audits" to make sure the "HEO WebSeal" is not being displayed on websites that do not qualify for membership and/or do not represent the standards and principles of HONESTe Online. Memberships can be terminated for any reason at our sole discretion.

If you own an honest and ethical web-business, let your visitors know it. Join HONESTe Online today, it just might be the smartest decision you ever make for your web-business.

HONESTe Online: Real-Time, Consumer Education and Merchant Accountability helping to build...

"A better Internet...one consumer...one website at a time." sm